Le Serre is easily reachable by car.
Le Serre is located on the road that leads from the highway to the city center, three minutes from the Albenga exit, in a
strategic position to attract summer tourist flows.
The location of the Shopping Center
Le Serre is located in a perfect spot, easily reachable by car or with the help of public transport, near the new city hospital. Its large 600-space parking loot is able to comfortably accommodate all visitors’ cars.
The area is devoted to commerce: in the area adjacent to Le Serre, several large commercial outlets have sprung up in recent years, which large flows of customers with multiple needs and propensities to buy.
NUMBERS
OPENING: dicember 2003
GLA: 11.823 sqm
LOCATION: Peripheral
LEVELS OF THE CENTER: 1
PARKING SPACES: 600
AVERAGE NUMBERS OF VISITORS YEAR: 2,7 Mln
CATCHMENT AREA: 80.000 (30 min.)
Le Serre
The Le Serre shopping center in Albenga has been a consolidated commercial presence, appreciated by residents and tourists, for over 25 years. The center underwent a major expansion in 2010 and today features a gallery of over 30 stores.
With a large and modern architecture, Le Serre offers its guests an area of more than 11,000 sqm dedicated to shopping and enhanced by the presence of the Coop hypermarket and some of the most important leisure brands, thus managing to attract a large part of the summer seaside visitors.
hanks to constant and long-lasting relationships with the entrepreneurial fabric, Le Serre has always proposed itself as a place of social gathering where you can stroll, have lunch, and enjoy your free time in total relaxation.
Development and management
Promoter: Sviluppo Immobiliare S.p.A.
Ownership: Talea S.p.A. (Gruppo Coop Liguria)
Marketing Company: Talea S.p.A.
Management Company: Innovazione e Sviluppo S.r.l.
Director of the Center: Davide Teneggi
SERVICES
Waste disposal/separatecollection service
Surveillance/security service
Automated management of people traffic flows
Sound diffusion system
Video surveillance system
Automatic detection of invoices/POS receipts
User consumption detection system
Concierge
Technical supervision with external and internal service
CUSTOMER CARE
- ticket booking service for events
- nursery
- mobile recharge point
- vending machines
- electric car recharging area
- hypermarket fidelity card
- hypermarket home deliveries
- special trolleys for people with disabilities
- trolleys for transporting small pets
- trolleys for childrens
- customer service
- assistance for people with disabilities
- photo dispenser
- carousels for children
- free Wi-Fi
- bancomat
- covered parking lots
- pink parking lots
- disabled parking lots
LAYOUT
MERCHANDISING MIX
The gallery has a hypermarket and 33 commercial activities, 4 of which are restaurants. The merchandising mix is particularly homogeneous, based mainly on leisure shopping: 42% of the outlets are divided between health beauty and fashion, while 16% are for accessories gift items. Services and catering follow.
IPERMARKET
The Coop hypermarket and Member Point
Ipercoop is the flagship hypermarket of the Coop Liguria chain. In addition to the advantages on spending, the presence of the Members Point (Punto Soci) guarantees the possibility of taking advantage of dedicated agreements, savings accounts, and the numerous insurance and financial products offered.
MAIN BRANDS
CATEGORY: Sportsweare
SURFACE AREA: >200 sqm
CATEGORY: Housewares
SURFACE AREA: 210 sqm
CATEGORY: Perfumery
SURFACE AREA: >90 sqm
CATEGORY: Cafeteria – Pizzeria
SURFACE AREA: 330 sqm
COMMUNICATION STRATEGY
Le Serre’s Communication Strategy
The shopping center invests in
all types of communication, to provide Tenants with the best advertising visibility, through owned, earned, and paid media. In particular:
Media owned
Website: https://leserrealbenga.it/
Social network: Facebook and Instagram are constantly updated, in a synergistic relationship between the Center and the brands, which aims at giving visibility to the points of sale in the Gallery, with posts and reposts aimed at involving the user.
Media earned
The press office maintains consolidated and ongoing relationships with the local editorial offices, in order to guarantee a constant flow of positive and quality editorial content on the Center and its many initiatives.
Media paid
Media mix: online and offline campaigns (Summer – Winter Sale / Christmas / Events)
