I Leudi is easily reachable by car and by bus.
The shopping center is located just a few minutes from both the Chiavari and Lavagna exits of the A12 highway and is served by the local public transport line which conveniently connects it to neighboring villages.
The location of the Shopping Center
I Leudi is located in the immediate hinterland of Chiavari, a territory characterized by many small villages with a low population density. The shopping center is the demand meeting point of the entire valley and is a reference point for tourists during the summer period. The area is located near one of the most famous karting tracks in Liguria.
NUMBERS
OPENING: June 2002
GLA: 12.130 sqm
LOCATION: Extra-urban
LEVELS OF THE CENTER: 1
PARKING SPACES: 900
AVERAGE NUMBER OF VISITOR YEAR: 1,5 Mln
CATCHMENT AREA: 68.000 (30 min.)
I Leudi
The traditional Ligurian lateen sail boats – in Ligurian dialect called “I Leudi” – give their name to the shopping center inaugurated in 2002, which houses about 15 commercial activities and is constantly evolving to offer quality services and activities, maintaining a close relationship with the territory. The shopping center has a large and modern architecture and offers its guests an area of more than 12,000 sqm dedicated to shopping and enhanced by the presence of the Coop hypermarket.
Thanks to constant and longlasting relationships with the entrepreneurial tissue of the area, I Leudi has always proposed itself as a meeting point, where you can stroll, have lunch, and enjoy your free time in total relaxation.
Development and management
Promoter: Sviluppo Immobiliare S.p.A.
Ownership: Talea S.p.A. (Gruppo Coop Liguria)
Marketing Company: Talea S.p.A.
Management Company: Innovazione e Sviluppo S.r.l.
Director of the Center: Alice Pini
SERVICES
Waste disposal/separatecollection service
Surveillance/security service
Automated management of people traffic flows
Sound diffusion system
Video surveillance system
Automatic detection of invoices/POS receipts
User consumption detection system
Technical supervision with external and internal service
CUSTOMER CARE
- nursery and children’s area
- relaxation area for reading and recharging mobile phones
- Enercoop distributor
- electric car recharging area
- hypermarket fidelity card
- hypermarket home deliveries
- special trolleys for people with disabilities
- trolleys for transporting small pets
- trolleys for childrens
- customer service
- assistance for people with disabilities
- photo dispenser
- carousels for children
- free Wi-Fi
- bancomat ATM
- covered parking lots
- pink parking lots
- disabled parking lots
LAYOUT
MERCHANDISING MIX
The gallery has a hypermarket and 13 commercial activities, one of which is a restaurant. The merchandising mix is mainly based on health & beauty services, with 32% of stores dedicated to beauty. The other categories divide the rest of the spaces quite evenly.
IPERMARKET
The Coop hypermarket and Member Point
Ipercoop is the flagship hypermarket of the Coop Liguria chain. In addition to the advantages on spending, the presence of the Members Point (Punto Soci) guarantees the possibility of taking advantage of dedicated agreements, savings accounts, and the numerous insurance and financial products offered.
MAIN BRANDS
CATEGORY: AccessoriES & Gift
SURFACE AREA: 115 sqm
CATEGORY: Electronics
SURFACE AREA: 57 sqm
CATEGORY: Health
SURFACE AREA: 118 sqm
COMMUNICATION STRATEGY
I Leudi’s Communication Strategy
The shopping center invests in all types of communication, to provide Tenants with the best advertising visibility, through owned, earned, and paid media. In particular:
Media owned
Website : https://ileudicarasco.it/
Social network: Facebook and Instagram are constantly updated, in a synergistic relationship between the Center and the brands, which aims at giving visibility to the points of sale in the Gallery, with posts and reposts aimed at involving the user.
Media earned
The press office maintains consolidated and ongoing relationships with the local editorial offices, in order to guarantee a constant flow of positive and quality editorial content on the Center and its many initiatives.
Media paid
Media mix: online and offline campaigns (Summer – Winter Sale / Christmas / Events)
