L’Aquilone is easily reachable.
The shopping center is located 500 meters from the Genoa-Bolzaneto exit of the A7 Milan – Genoa highway, one of the main communication routes in northern Italy, and is served by the local public transport line which conveniently connects it to the surrounding area.
The location of the Shopping Center
’Aquilone is located in the highly populated area of Genova Bolzaneto and it acts as a reference point for the large basin of Val Polcevera and the entire city of Genoa.
The shopping center is located on the road that leads from the highway exit to the city center, in an excellent position to be reached by car. The large 2000-space parking lot is able to comfortably accommodate all visitors’ cars.
The area is devoted to commerce. In fact, in the area adjacent to L’Aquilone, several large commercial outlets have sprung up in recent years, which attract large flows of customers with specific needs and propensities to buy.
NUMBERS
OPENING: march 1999
GLA: 22.655 sqm
LOCATION: Extra-urban
LEVELS OF THE CENTER: 3
PARKING SPACES: 2.000
AVERAGE NUMBER OF VISITORS YEAR: 3,5 Mln
CATCHMENT AREA: 750.000 (30 min.)
L’Aquilone
Opened in 1999, it was completely renovated in 2015 to offer new services to its customers. Equipped with a large and modern architecture, with over 30 stores on two floors, it offers a varied selection of areas dedicated to shopping, with important banners in a variety of product sectors, among which the Coop Hypermarket stands out, the only one in the city of Genoa, source of daily attraction for a constant flow of consumers. Thanks to its large spaces, the high-level finishes, and the identification of dedicated areas, the Center offers itself as a meeting point for families, welcoming for strolling, eating, and enjoying free time in relaxation.
Development and management
Promoter: Sviluppo Immobiliare S.p.A.
Ownership: Talea S.p.A. (Gruppo Coop Liguria)
Marketing Company: Talea S.p.A.
Management Company: Innovazione e Sviluppo S.r.l.
Director of the Center: Paolo Piccardi
SERVICES
Waste disposal/separatecollection service
Surveillance/security service
Automatic detection of invoices/POS receipts
Sound diffusion system
Video surveillance system
Concierge
User consumption detection system
Technical supervision with external and internal service
CUSTOMER CARE
- nursery and children’s area
- relaxation area for reading and recharging mobile phones
- consumer protection desk
- car wash
- Duferco and Tesla charging stations
- hypermarket fidelity card
- hypermarket home deliveries
- special trolleys for people with disabilities
- trolleys for transporting small pets
- trolleys for childrens
- customer service
- assistance for people with disabilities
- photo dispenser
- carousels for children
- free Wi-Fi
- bancomat
- covered parking lots
- pink parking lots
- disabled parking lots
LAYOUT
MERCHANDISING MIX
The gallery has a hypermarket and 33 commercial activities, 5 of which are restaurants. The merchandising mix is mainly based on health & beauty, with 25% of stores dedicated to it. The other categories divide the rest of the spaces quite evenly.
IPERMARKET
The ipermarket
Coop hypermarket and Member Poin
Ipercoop is the flagship hypermarket of the Coop Liguria chain. In addition to the advantages on spending, the presence of the Members Point (Punto Soci) guarantees the possibility of taking advantage of dedicated agreements, savings accounts, and the numerous insurance and financial products offered.
MAIN BRANDS
CATEGORY: Electronics
FLOOR: 2
SURFACE AREA: 1640 mq
CATEGORY: Footware and clothing
FLOOR: 3
SURFACE AREA: 901 sqm
CATEGORY: Clothing
FLOOR: 3
SURFACE AREA: 649 sqm
CATEGORY: Clothing
FLOOR: 3
SURFACE AREA: 411 sqm
COMMUNICATION STRATEGY
L’Aquilone’s Communication Strategy
The shopping center invests in
all types of communication, to provide Tenants with the best advertising visibility, through owned, earned, and paid media. In particular:
Media owned
Website: www.laquilonegenova.it/
Social network: Facebook and Instagram are constantly updated, in a synergistic relationship between the Center and the brands, which aims at giving visibility to the points of sale in the Gallery, with posts and reposts aimed at involving the user.
Media earned
The press office maintains consolidated and ongoing relationships with the local editorial offices, in order to guarantee a constant flow of positive and quality editorial content on the Center and its many initiatives.
Media paid
Media mix: online and offline campaigns (Summer – Winter Sale / Christmas / Events)
