Il Gabbiano is easily reachable by car, bus and on foot.
The shopping center is located in the center of Savona, five minutes from the railway station and is served by the local public transport line which connects it to the city center and the tourist harbor.
The location of the Shopping Center
l Gabbiano is located in the heart of Savona, in the Oltreletimbro district, connected to the residential district of Villapiana – the most populous of the city – thanks to a pedestrian bridge that crosses the Letimbro river. A unique location for a shopping center of this size, because it can be easily reached on foot from any area of the city. In fact, it is just a five-minute walk from the train station and 15 minutes from the tourist port and the Palacrociere. Thanks to its privileged location, the shopping center performs the dual function of meeting point for the inhabitants of Savona and neighboring municipalities and a daily reference point for the inhabitants of the district.
NUMBERS
OPENING: march 1996
GLA: 23.458 sqm
LOCATION: Urban
LEVELS OF THE CENTER: 2
PARKING SPACES: 1.500
AVERAGE NUMBER OF VISITORS YEAR: 5 Mln
CATCHMENT AREA: 250.000 (30 min.)
Il Gabbiano
The Il Gabbiano Shopping Center in Savona has been a consolidated commercial presence, rooted in the Savona area, for over 25 years. The Center underwent a major makeover in 2015 and today features a gallery of over 50 points of sale of different sizes With a large and modern architecture, Il Gabbiano offers its guests an area of more than 23,000 sqm dedicated to shopping and enhanced by the presence of the Coop hypermarket and some of the most important fashion brands. The shopping center offers a highly appreciated high-level restaurant, which makes it the perfect location for aperitifs and business launches. Il Gabbiano also has a large covered car park with about 1,500 spaces, a further reason for attraction given the scarcity of parking spaces in the area.
Development and management
Promoter: Sviluppo Immobiliare S.p.A.
Ownership: Talea S.p.A. (Gruppo Coop Liguria)
Marketing Company: Talea S.p.A.
Management Company: Innovazione e Sviluppo S.r.l.
Direttore del Centro: Matteo Gallieri
SERVICES
Waste disposal/separatecollection service
Surveillance/security service
Automated management of people traffic flows
Sound diffusion system
Video surveillance system
Automatic detection of invoices/POS receipts
User consumption detection system
Concierge
Technical supervision with external and internal service
CUSTOMER CARE
- shoemaker
- blacksmith
- car wash
- hypermarket fidelity card
- hypermarket home deliveries
- special trolleys for people with disabilities
- trolleys for transporting small pets
- trolleys for childrens
- customer service
- assistance for people with disabilities
- photo dispenser
- carousels for children
- free Wi-Fi
- bancomat
- covered parking lots
- pink parking lots
- disabled parking lots
LAYOUT
MERCHANDISING MIX
The gallery has a hypermarket and 57 commercial activities, 7 of which are restaurants. The merchandising mix is mainly based on fashion, with 40% of the stores dedicated to the sector. This is followed by electronics & telephony with 30% of the space, also thanks to the presence of the large Unieuro store. The other sectors divide the rest of the points of sale fairly evenly.
IPERMARKET
The Coop hypermarket and Member Point
Ipercoop is the flagship hypermarket of the Coop Liguria chain. In addition to the advantages on spending, the presence of the Members Point (Punto Soci) guarantees the possibility of taking advantage of dedicated agreements, savings accounts, and the numerous insurance and financial products offered.
MAIN BRANDS
CATEGORY: Electronics
SURFACE AREA: 2.500 sqm
CATEGORY: Clothing
SURFACE AREA: >1.000 sqm
CATEGORY: Clothing
SURFACE AREA: 400 sqm
CATEGORY: Footware and fashion accessories
SURFACE AREA: 1.200 sqm
CATEGORY: Objects
SURFACE AREA: >500 sqm
CATEGORY: Sportsweare
SURFACE AREA: >300 sqm
CATEGORY: Perfumery
SURFACE AREA: >250 sqm
COMMUNICATION STRATEGY
Communication of Il Gabbiano
The shopping center invests in
all types of communication, to provide Tenants with the best advertising visibility, through owned, earned, and paid media. In particular:
Media owned
Website: : https://www.ilgabbianosavona.it/
Social network: Facebook and Instagram are constantly updated, in a synergistic relationship between the Center and the brands, which aims at giving visibility to the points of sale in the Gallery, with posts and reposts aimed at involving the user.
Media earned
The press office maintains consolidated and ongoing relationships with the local editorial offices, in order to guarantee a constant flow of positive and quality editorial content on the Center and its many initiatives.
Media paid
Media mix: online and offline campaigns (Summer – Winter Sale / Christmas / Events)
